In politics, trust is everything. But in an age of increasing voter skepticism, trust can’t be manufactured—it must be earned. One of the most powerful ways to earn trust is by demonstrating what Nassim Taleb calls “skin in the game”—the idea that true leaders share in the risks and consequences of their decisions.

As Taleb explains in Skin in the Game, “To have skin in the game is to have exposure to real-world consequences—both good and bad.” For political candidates, this means more than offering polished speeches and grand promises. It means showing voters that you’re not just leading from the top, but walking alongside them, facing the same challenges and consequences they do.

Why “Skin in the Game” Matters in Politics

1. It Builds Authenticity and Credibility

Voters trust leaders who live the realities they legislate. Candidates who demonstrate they are part of the community—not insulated from its struggles—resonate more deeply.

• Example: A mayoral candidate who sends their kids to public schools is more credible when advocating for education reform than one who doesn’t.

2. It Demonstrates Shared Risk

When leaders bear the same risks as their constituents, it shows they’re committed to the cause, not just their personal success.

• Example: A politician advocating for small business incentives who has also run a local business understands firsthand the challenges of entrepreneurship.

3. It Creates a Moral Compass

Skin in the game holds leaders accountable. If you stand to lose something from a poor decision, you’re far more likely to approach the issue with care and integrity.

How Candidates Can Show “Skin in the Game”

1. Share Personal Stories of Struggle

Voters connect with leaders who’ve faced the same hardships they do. Sharing your story demonstrates that your campaign isn’t about ambition—it’s about making a difference.

• Example: A candidate who grew up in a working-class household might highlight how this experience shapes their commitment to wage reform.

2. Be Transparent About Your Investments

If you’re advocating for policies that will directly impact your own life, be open about it. Transparency shows you’re willing to put your beliefs—and your comfort—on the line.

• Example: A candidate fighting for clean energy who has installed solar panels on their own home exemplifies skin in the game.

3. Stand by Your Decisions

Leadership means owning the consequences of your actions, even when things don’t go as planned. Voters respect leaders who admit mistakes and learn from them.

Leaders Who Embodied Skin in the Game

1. Theodore Roosevelt

As a conservationist, Roosevelt wasn’t content with passing laws to protect nature—he spent weeks exploring wilderness areas himself, ensuring he understood the land he sought to protect. His personal stake in conservation efforts left a lasting legacy.

2. Harry Truman

Truman’s famous “The Buck Stops Here” mantra encapsulated skin in the game. He accepted full responsibility for the decisions he made as president, even under immense pressure.

3. Dwight D. Eisenhower

Before the D-Day invasion, Eisenhower prepared a statement accepting full blame if the mission failed. His willingness to bear responsibility underscored his leadership and accountability.

The Risks of Leadership Without Skin in the Game

When leaders operate without personal stakes, voters sense the disconnect. Decisions made without risk can lead to:

• Disenfranchised Constituents: Leaders who are out of touch with voters’ realities risk alienating their base.


• Moral Hazards: Policies crafted without personal accountability often prioritize convenience over effectiveness.


• Erosion of Trust: Voters lose faith in leaders who appear shielded from the consequences of their decisions.

How to Communicate Skin in the Game to Voters

1. Show, Don’t Just Tell: Highlight actions that demonstrate your commitment to sharing constituents’ risks.


2. Lead with Empathy: Use personal stories and examples to connect your experiences to voters’ struggles.


3. Be Consistent: Your decisions and policies should align with the principles you advocate, proving that your “skin in the game” isn’t just rhetoric.

Final Thoughts

Voters don’t just want leaders—they want advocates who live and breathe the challenges they’re fighting to solve. By embracing the principle of skin in the game, you show that you’re not only invested in your campaign but also in the people and community you aim to serve.

As Nassim Taleb says, “Don’t tell me what you think, tell me what you have in your portfolio.” In politics, your portfolio is your life, your actions, and the risks you’re willing to take to fight for what matters.

Ready to build a campaign rooted in trust and authenticity? At Next Generation Political Consulting, we help candidates demonstrate their “skin in the game” and connect with voters on a deeper level. Let’s create a strategy that proves you’re all in—for your community and your cause.