The role of a political leader is to serve and protect their constituents, not just in word but in deed. Leaders with “skin in the game” are more likely to prioritize the needs of their communities because they share in the risks and consequences of their decisions. As Nassim Taleb writes in Skin in the Game, “Leaders should never separate themselves from the risks borne by those they represent.”

This principle isn’t just about accountability—it’s about creating policies and taking actions that genuinely reflect the challenges and priorities of the people. When leaders put their own stakes on the line, they prove their commitment to protecting those they serve.

Why Skin in the Game is Essential for Constituents’ Protection

1. It Ensures Thoughtful Decision-Making

Leaders who bear the same risks as their constituents are less likely to make reckless or self-serving decisions. Skin in the game fosters responsibility and careful consideration of outcomes.

• Example: A mayor who lives in an underserved area is more likely to prioritize infrastructure improvements in that community because they experience the same daily challenges.

2. It Builds Public Trust

When leaders face the same stakes as their constituents, they demonstrate authenticity and commitment, fostering trust and goodwill.

3. It Aligns Policies with Real Needs

Leaders who actively share the risks and struggles of their communities create policies that address genuine issues rather than abstract priorities.

• Example: A legislator who navigates public transportation daily is more likely to champion meaningful transit reforms.

Historical Examples of Leaders Who Protected Their People with Skin in the Game

1. William Wallace

The Scottish freedom fighter William Wallace didn’t just lead the fight for Scotland’s independence—he fought alongside his people, facing the same dangers on the battlefield. His willingness to risk his life for the cause inspired his followers and strengthened their resolve.

• Lesson: Wallace’s skin in the game demonstrated his deep commitment to the people he led, making him a powerful symbol of resistance and courage.

2. Eleanor Roosevelt

As First Lady, Eleanor Roosevelt was deeply involved in advocating for civil rights, workers’ rights, and social welfare programs. She didn’t just support these causes from a distance—she visited mines, tenements, and other areas where people lived and worked in harsh conditions, immersing herself in their struggles.

• Lesson: Eleanor Roosevelt’s hands-on approach to understanding constituents’ challenges allowed her to champion meaningful and impactful reforms.

3. Marcus Aurelius

The Roman Emperor Marcus Aurelius is remembered for his stoic philosophy and his commitment to shared sacrifice. During a devastating plague, Aurelius remained with his people, working tirelessly to manage the crisis and sharing in the hardships they endured.

• Lesson: By staying with his people during a time of crisis, Aurelius demonstrated the leadership principle of putting others first.

How Candidates Can Protect Their Constituents by Sharing Their Risks

1. Immerse Yourself in the Community

Spend time experiencing the day-to-day realities of your constituents. Whether it’s volunteering at local shelters, riding public transit, or attending community meetings, direct engagement builds understanding and trust.

2. Advocate Policies You Personally Experience

Ensure the policies you champion address challenges you’ve faced or witnessed firsthand. This shows voters that you’re advocating from a place of genuine care and experience.

3. Be Transparent About Your Motivations

Share stories that connect your personal experiences to your platform. Transparency builds trust and reassures voters that your priorities are aligned with theirs.

Why Voters Should Demand Skin in the Game from Leaders

1. Accountability

Leaders with skin in the game are more likely to own the outcomes of their decisions, ensuring they remain accountable to their constituents.

2. Better Representation

When leaders experience the same challenges as their constituents, their policies are more likely to reflect the community’s actual needs.

3. Trust and Integrity

Skin in the game proves a leader’s authenticity, fostering deeper connections and loyalty from voters.

Final Thoughts

Leadership with skin in the game is about more than sharing risks—it’s about demonstrating a commitment to the well-being of those you serve. Leaders like William Wallace, Eleanor Roosevelt, and Marcus Aurelius remind us that great leadership comes from walking alongside your people and bearing their burdens as your own.

As Nassim Taleb writes, “When you have skin in the game, you do not need to fake virtue—virtue is real.” Leaders who put their stakes on the line earn the respect, trust, and support of their communities.

Ready to show voters you’re all in for their protection and progress? At Next Generation Political Consulting, we help candidates build campaigns that demonstrate accountability, authenticity, and action. Let’s create a strategy that puts skin in the game—and results—at the forefront.