Could the “wrong” idea be the key to winning your election? Sometimes, breaking the rules is the smartest move you can make.
The Insight:
Rory Sutherland believes, “The opposite of a good idea can also be a good idea.” In politics, this means that sometimes doing what seems counterintuitive—ignoring polls, bypassing traditional media, or focusing on unconventional voter groups—can set your campaign apart.
Donald Trump’s decision to use Twitter as his primary communication platform in 2016 was seen as a mistake by many experts. But the move allowed him to bypass the traditional media narrative and speak directly to millions of voters. It wasn’t logical—it was bold, different, and effective.
Globally, Narendra Modi’s 2014 campaign in India focused on WhatsApp and regional languages, even as his opponents relied on traditional television ads. This counterintuitive move helped him reach millions in rural areas and secure a landslide victory.
The Behavioral Science Angle:
Sutherland teaches us that when everyone else is playing it safe, doing something daring and unexpected can capture attention and build momentum. Counterintuitive ideas create intrigue, buzz, and differentiation—powerful tools in a crowded political landscape.
NextGen’s Take:
At NextGen, we specialize in bold strategies that challenge conventional wisdom. We’ll help you identify the counterintuitive moves that could set your campaign apart and make history.
Call to Action:
Dare to think differently. Let NextGen help you embrace bold, unexpected ideas to captivate voters and redefine the race. Contact us today to get started.
