Today marks the last day to early vote in Texas. Saturday is Election Day. Right now, somewhere, a candidate is staring at their early voting numbers… and realizing they’re in trouble. Signs, mailers, Facebook posts — they’re not enough. When the final votes are cast, the winning campaigns will be the ones that had a real plan to move voters in the final 72 hours.

Are your words being heard—or lost in translation? The speed of your speech can make or break your message. Too fast, and your audience is overwhelmed. Too slow, and their minds wander. So, how do you strike the perfect balance?