Jacob
Dispatch
21 Feb 2025
Do voters truly know what’s best for themselves, or are their decisions driven by something deeper, something hidden? The myth of the rational voter has misled campaigns for decades—and it could be costing you the election.
20 Feb 2025
When you see a crowd lining up outside a restaurant, what’s your first thought? Probably something like, That place must be good! That’s the power of social proof in action. As Robert Cialdini explains in Influence: The Psychology of Persuasion, people look to others to decide what to believe and how to act. In politics, social proof can make the difference between a campaign that fizzles out and one that becomes a movement.
At Next Generation Political Consulting, we help campaigns use social proof to build momentum, inspire confidence, and drive voter action. By showcasing support and highlighting collective engagement, you can create a ripple effect that draws in even the most skeptical voters.
19 Feb 2025
In the high-stakes world of politics, disagreements are inevitable. But as Dale Carnegie wisely observed in How to Win Friends and Influence People, “You can’t win an argument. You can’t because if you lose it, you lose it; and if you win it, you lose it.”
Arguments may score points in debates, but they rarely change hearts or minds. Instead, the key to winning over opponents lies in finding common ground, listening with empathy, and fostering constructive dialogue. This post explores how to avoid arguments while influencing others effectively in political campaigns and leadership.
18 Feb 2025
Are you running a campaign—or leading a cause that changes lives?
Zig Ziglar once said, “When you help others get what they want, you’ll get what you want.” That idea is the foundation of purpose-driven campaigns. Today’s voters aren’t just looking for candidates—they’re looking for leaders who represent something bigger than themselves. They want to join a mission, a cause, a movement.
If your campaign is rooted in a clear and compelling purpose, it won’t just attract supporters—it will energize them.
17 Feb 2025
Political campaigns often focus on immediate goals—winning an election, increasing voter turnout, or meeting fundraising targets. But the power of nudges goes far beyond short-term wins. Positive nudges, when designed thoughtfully, can create lasting behavioral changes that strengthen civic engagement, foster trust, and empower communities over time.
As Richard Thaler writes in Nudge, “Good nudges help people make better decisions, not just today, but for the future.” In politics, this means creating strategies that leave a legacy of participation, empowerment, and public good.
16 Feb 2025
No one is perfect—not even political leaders. Mistakes happen, and how you handle them can make or break your reputation. As Dale Carnegie writes in How to Win Friends and Influence People, “By fighting you never get enough, but by yielding you get more than you expected.”
Admitting your mistakes isn’t a sign of weakness; it’s a mark of strength, humility, and authenticity. In politics, owning up to errors can build trust, strengthen relationships, and demonstrate integrity. This post explores why admitting mistakes is a powerful leadership tool and how to do it effectively.
15 Feb 2025
In politics, making people feel valued isn’t just good manners—it’s a cornerstone of effective leadership. As Dale Carnegie wrote in How to Win Friends and Influence People, “The unvarnished truth is that almost all the people you meet feel themselves superior to you in some way, and a sure way to their hearts is to let them realize in some subtle way that you recognize their importance.”
14 Feb 2025
In a political campaign, every detail matters. Your messaging, your outreach strategy, and even the design of your signs can make or break your efforts. Among these details, one simple yet powerful element often gets overlooked: putting your face on your political signs. This isn’t just about aesthetics—it’s about creating a connection, building trust, and standing out in a crowded field.
13 Feb 2025
Stories shape the way we see the world. They captivate, inspire, and move us to action. In political campaigns, storytelling isn’t just a tool—it’s the lifeblood of persuasion. It transforms abstract policies into tangible realities, breathes life into statistics, and makes candidates not just politicians, but relatable human beings.
If you want to win hearts, minds, and votes, you need more than policy proposals—you need a narrative that connects on an emotional level.
12 Feb 2025
You step off the stage, shake a few more hands, and head out the door. The event went well. People clapped, nodded in agreement, and maybe even came up afterward to say, “I love what you’re doing.” But then the moment passes, and by the next morning, it’s all a blur.
If that sounds familiar, you’re missing out on one of the most powerful tools in your campaign toolbox: the questions you were asked.
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With our expertise in every aspect of campaign planning and execution, we turn candidates into leaders and voters into champions. Let’s build a campaign that not only wins but inspires. Contact us today to get started!